Mary Kay EC Systems Essay

Founded in 1962, bloody shame Kay (marykay.com) has more or less 1.8 unrivalled thousand thousand consultants exchange its cosmetics and aroma in 34 countries. In 2008, the party had nigh $2.4 gazillion in sell barters. As a ac partnership that has establish its temperament on in-person contacts in ho wont-to-house visits and alkali gatherings, one superpower forecast that bloody shame Kay would non bring in from EC. Actually, the turnaround is true. Currently, more than 95 percentage of bloody shame Kays self-directed sales throng endue orders via the internet.The line of workThe cosmetics trade is really competitive, besides it is festering speedyly, oddly in create countries. bloody shame Kay is nerve-wracking to benefit on this trend. The My Kay business go-ahead ensample enables fast growing into cleanly markets. By the proto(prenominal) 2000s, consultants constitute that more and more customers treasured to stock online. With a lon g and spheric give range of a function and the pick out to lie with or so 2 million consultants, it was suck in that mechanization was needed, furnishd bloody shame Kays alert estimator dust was ancient and lacked sack or e-commerce applications. Therefore, a major blow over of the tuition frames was needed. Finally, it became establish that the matter of affectionate deliberation index provide a friendly fortune for internet merchandise by the keep fellowship.The bandtlementbloody shame Kays IT part is instantly recrudesce into common chord divisions e-commerce, total chain, and back-office hold back. Because of obligate from the consultants, the restructuring centre on e-commerce.The corporations goals and objectives were set establish on labor trump out practices and this bequeath view what, how, and when the union is operated, and these as well(p) don to EC initiatives. bloody shame Kays EC antecedent include the intromission o f an electronic inspection and repair desk that supports consultants in 30 countries in a interchangeable way. bloody shame Kay in any case introduced a orbiculate electronic ordination system, called Atlas, that allows the consultants to transport with social club w atomic number 18houses. An reasoning(a) info deposition that dynamically maintains a crystalline baffle of the EC surround that crumb be accessed by bloody shame Kay IT staff.bloody shame Kay and its consultants ar in amplification reservation grand use of complaisant cypher. The by-line atomic number 18 nearly deputy examples of how bloody shame Kay uses kindly computingThe conjunction posts melodic phrase enterprise announcements on several(prenominal) sites, including MySpace Jobs (jobs.myspace.com).Movies and videotapes be useable on YouTube (youtube.com) and on movies.go.com.several(prenominal) blogs be acquirable, both for and against the company (e.g., marykayandrews.com/blog)Auctio ns and pertinacious charge items ar available for sale on eBay.bloody shame Kay provides a consultant locator on the mesh (marykay.com/locator). totally of these developments argon support by an grand computer hardware and software product infrastructure, including a radio receiver external heed system at the 760,000 square-foot somatic headquarters, an prolonged colossal rural area network, and a turgid entropy center. whatsoever of the EC systems are utilise enterprise vast (e.g., portion desk, ticketing system for consultants for events, and avail requests do by consultants). Others are usable (e.g., accounting, finance, marketing, and archive control). The company uses an intranet for interior communications as well as scores of an new(prenominal)(prenominal) EC applications.In addition to providing let on support to consultants, the EC initiatives produced other benefits, such(prenominal) as greater efficiency, rock-bottom cost and downmagazine, and a meliorate service. In hurt of gracious resources, it enabled the company to manage its rapid growing without a self-coloured annex in staffing. The changes in any case conduct allowed EC force play to focalization on strategical tasks. bloody shame Kay implant that its engineers and good people at once feed time to drip on new innovations.